#Integrity Plus for apple download license#
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Today, Apple users resort to Amazon’s Alexa or Google Assistant in large numbers and with great frequency. Since introducing Siri to much fanfare in October 2011, the voice assistant has disappointed. Not Everything that Apple Touches Turns to Gold One thing is certain, Apple was not at all pleased with Hyundai-Kia. Whether Apple’s electric car project is as far along as this announcement implied is not clear. So it was somewhat surprising last week when reports arose suggesting that a deal was imminent with Hyundai-Kia to manufacture Apple’s long-awaited car – news which the automaker has since been forced to deny. This extended silence led me – and many others – to question whether Apple was still pursuing this initiative or whether anything would come of it in the near term.

Over recent years, little had been heard. Apple’s Rumored Entry into the Car MarketĪpple’s entry into the car market has been much anticipated after years of rumors.

#Integrity Plus for apple download license#

Very high levels of brand trust cause consumers to suspend disbelief and give brands license to do things that might otherwise seem to be a huge stretch. It’s also why consumers don’t blink when they hear about an Apple electric car. Brand Trust Spawns ExtendabilityĪt high levels of brand trust, consumers have a higher-than-expected opinion of brands and give them license to extend into new areas, launching new products, services, and apps. As a result, Apple’s empathy, competence, and integrity drive trust in the brand. This is ensured by Apple’s stated commitment to make technology that is easy to use, seamlessly integrated, and private and secure. Apple users increasingly say Apple understands their needs and expectations and consistently meets them. When some of the very public criticisms were launched at Apple – particularly during the highly-publicized feud with Epic Games – there was some fallout with consumers as they questioned Apple’s motives.ĭespite this, among Apple users, the company’s reputation for truly caring about consumers remained unchanged, even strengthening further. Consumers Give the Brands They Trust the Benefit of the Doubt These deep relationships with consumers drive exceptional loyalty and superior conversion rates throughout the Purchase Funnel, making Apple stickier with consumers and less likely to even consider competitive alternatives. With each positive experience that consumers have with Apple, with each need fulfilled, across its many products and services, this trust is reinforced, the result of a virtuous cycle.

#Integrity Plus for apple download free#

Hundreds of millions of consumers vote with their money to buy more and more of Apple’s products and services, of their own free will and volition – they are not compelled by a lack of available options.Īpple’s huge installed base of trusting users has tremendous value, driving a high level of spend with the brand. They spend more with that brand, giving it a disproportionate share of wallet. The more consumers trust a brand, the more they use that brand. Brand Trust Drives the Apple Ecosystem & Superior Results Yet, as important as those were, Apple would not have had anywhere near the success it had without the longstanding consumer trust in Apple. All of these elements played an important role in Apple’s big success. There was the dust-up with Epic Games over Fortnight’s right to be in the App Store and Apple’s cut of revenues.ĭespite all of this, in 2020, Apple’s team did yeoman’s work and delivered compelling new generations of products and slick virtual Apple marketing events. There was Tim Cook’s congressional testimony, along with executives from Google and Amazon. In 2020, the COVID-19 pandemic provoked supply chain issues which delayed the launch of Apple’s new 5G iPhones. Apple’s Success Came Despite Significant Challenges Along the Way Apple hit it out of the park, setting an all-time quarterly revenue mark, propelled by significant double-digit year-over-year growth across its device and services categories. In January, Apple announced strong financial results for the October-December 2020 quarter.

Apple Produced Record-Setting Financial Results Last Quarter Brand trust is the foundation which allows Apple to continue to thrive, expanding into adjacent and stretch categories, fueling continued growth and profitability. This time, it’s for its predicted entry into the electric car market. On the heels of its Fiscal 1Q21 earnings report in which Apple reported record revenues, the market is once again abuzz about Apple.